Jell-O has been delighting generations with its jiggly and colourful desserts for over 100 years. A beloved American classic, this playful treat has brought joy to countless family gatherings, birthdays, and sweet moments. However, as times change and consumer preferences evolve, even the most iconic brands need a makeover to stay relevant in today's fast-paced world.

Luxury fashion enthusiasts around the world have a reason to rejoice as the iconic Italian fashion house, Prada, ventures into uncharted territory with its latest launch – Prada Beauty.

In the competitive world of real estate, successful developers, pre-construction firms, real estate agents, and brokerages understand the paramount importance of branding.

The anticipation leading up to Samsung's annual Unpacked event is always palpable, and this year's summer edition did not disappoint. Held in Seoul, Korea, Samsung unveiled a dazzling array of new products that once again pushed the boundaries of innovation.

In recent years, TikTok has become a platform for sharing not only dance routines and music trends but also culinary innovations and dining trends. One such movement that has taken the internet by storm is the "girl dinner" trend.

Veld Music Festival, an electrifying annual electronic dance music extravaganza held in Toronto, has not only captured the hearts of music enthusiasts but also the attention of marketers seeking to make a significant impact.

Welcome to the captivating realm of cinema, where incredible stories come alive and marketing magic sets the stage for unforgettable experiences. Today, we're diving deep into the thrilling world of "Oppenheimer," a mesmerizing historical drama directed by the visionary Christopher Nolan.

Twitter, once synonymous with its iconic blue bird logo, has taken a bold leap into the future with a major rebranding endeavour. Led by the visionary entrepreneur Elon Musk, the social media giant has bid farewell to its feathered friend and adopted a striking new logo featuring a white “X” on a black background.

Heinz's brilliant new marketing strategy, called the ‘Label of Truth’, not only brings transparency to product labeling but also takes on the infamous "ketchup fraud" phenomenon head-on.

The world of marketing in 2023 was an exhilarating playground of creativity and innovation, where brands aimed to break through the noise and connect with their target audiences in unforgettable ways.

Prime Day, Amazon's highly anticipated annual sale has established itself as a must-attend event for online shoppers worldwide. With a reputation for incredible deals and discounts, Prime Day has not only captured the attention of consumers - but has also proven to be a major revenue generator for the e-commerce giant, raking in billions in sales.

In the fast-paced realm of social media, where trends come and go, two platforms have captured the attention of millions: Twitter and Threads.

It can be bittersweet to see significant web traffic, but a lack of promising conversion rate results. Unfortunately, getting visitors to your site is just the beginning of making progress toward a good conversion rate.

Campaign The FIFA Women's World Cup 2023, hosted jointly by Australia and New Zealand, promises to be a groundbreaking event that will not only showcase world-class football but also serve as a platform to champion gender equality and women's empowerment.

In a world that's as dynamic and fast-paced as a food delivery scooter zipping through bustling streets, DoorDash has positioned itself as the undisputed champion of the fiercely competitive food delivery service market.

Social media platforms have become essential tools for brands to enhance their visibility and connect with their target audience. Among these platforms, TikTok has emerged as a powerful force, captivating millions of users worldwide.

With the launch of its new global campaign, "We Do We," Smirnoff, the renowned vodka brand known for its quality and innovation, is undergoing its most significant brand platform change in over a decade.

Within the vast array of Coca-Cola's flavor variations, such as vanilla, cherry, and zesty lime, emerges an extraordinary concoction specifically designed to captivate gamers' taste buds – Coca-Cola Ultimate Zero Sugar.

Once hailed as the "million-follower factory," TikTok now finds itself at a turning point as the platform matures and the competition reaches new heights.

Apple's highly anticipated Worldwide Developers Conference recently took place in California, unveiling a range of exciting announcements that have captured the attention of technology enthusiasts.

In recent years, the Metropolitan Transportation Authority (MTA) in New York City has been at the forefront of digital advertising, providing a platform for digitally native startups like Casper and Hims to gain widespread recognition.

Lululemon's marketing success can be attributed to its multifaceted approach, which incorporates authenticity, influencer marketing, community building, sustainability, and innovative events.

As one of the world's most recognizable fast food chains, it has left an indelible mark on global cuisine and pop culture.

In the vast landscape of social media advertising, Hilton Hotels & Resorts shattered all expectations with its groundbreaking TikTok ad campaign. Spanning a remarkable 10 minutes, this ad took the platform by storm, garnering millions of views, high engagement, and an unmatched level of enthusiasm.